Tag: b2c
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Jen Ankenmann
Product Launch, Marketing and Growth Strategies Toronto, CANADA Jen helps build connections and conversations between companies and their customers. She has been passionate about strategic marketing for over 20 years. Her expertise in the marketing field has been built through serving in numerous roles in product development and management, consumer marketing, campaign planning, and client…
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False Economy is Your Choice — Face It and Stop It
You know that stuff that seems cheap to buy, but after you’ve made the purchase, you realize, later but usually sooner, that you’ve been ‘taken to the cleaners’, fleeced and fooled by delusions of what is called “false economy”? The term is defined by Merriam Webster as: “false economy. noun. Something that costs less at…
